China Glaze changes the nail color game with Tranzitions

COLOR + TOP COAT = ENDLESS CREATIVITY

China Glaze® Introduces Tranzitions Color Changing Collection

Los Angeles, CA – (December 2012): There’s nail art and then there’s China Glaze® nail couture.  Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored.  China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect.  Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat in specific places.  Try different looks using nail art brushes, free-hand designs or nail guides.  Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:

Split Perso-NAIL-ity – Dusty pink shifts to fuchsia

Duplicityy – Mint green shifts to vibrant teal

Modify Me – Periwinkle blue shifts to indigo blue

Altered Reality – Teal blue shifts to turquoise

Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey

Shape Shifter – Smokey violet shifts to dark purple

How It Works:

Step 1: Apply a base coat.

Step 2: Apply two coats of China Glaze® Tranzitions shade of choice.  Allow to completely dry.

Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.

For more nail design ideas, click here to view the China Glaze® Tranzitions video.

The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores nationwide.

China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals. 

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.

About American International Industries

For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com. 

Lac Attack Magical Musings

Lac Attack & Glitta Gloves present a special collection collaboration

Inspired by the love of magic and Harry PotterA collection of polishes for the HP fan and non-fan alike. 

12 beautiful colors all inspired by the world of Harry Potter. More information about the collection can be found on Glitta Gloves, Lac Attack, and Facebook.

The collection will be available for sale on December 1st, 2012 on the Lac Attack Goodsie store.

 Amortentia

 Beauxbatons Academy

 Death Day Party

 Dementor's Kiss

 Durmstrang

 Felix Felicis

 Hogwarts

 Holidays in Hogsmeade

 The Horcrux of It...

Weasley's Wizard Wheezes

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OPI Announces the Launch of Euro Centrale for Spring/Summer 2013

The New Voice of Fashion

OPI Announces the Launch of Euro Centrale for Spring/Summer 2013

Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.

“Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss- Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”

Euro Centrale by OPI includes the following shades: 

Polka.com

Blue and violet are dancing partners in this glittery combo.

OPI...Eurso Euro

This deep blue cream is very continental.

Suzi’s Hungary AGAIN!

Thank goodness there are zero calories in this warm and yummy pink!

You’re Such a BudaPest

If I let you borrow this periwinkle-purple, will you go away?

Can’t Find My Czechbook

I hope you take credit, because I must have this aqua!

My Paprika is Hotter than Yours!

Get the extinguisher...this fiery red is sizzling!

Hands Off My Kielbasa!

Get your own...this bronzy tan is all mine!

OY–Another Polish Joke!

So this shimmery-gold walks into a bar...

A Woman’s Prague-ative

I’m changing this shimmery copper for...never mind!

Vant to Bite My Neck?

You know you want to...wear this deep eggplant.

I Saw...U Saw...We Saw...Warsaw

Be seen in this deep midnight blue.

My Vampire is Buff

Creamy, pale and nude...just how I like my vampires.

Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWideTM Brush for the ultimate in application.

Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long- lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and gels.

Chart-Smashing Colors! OPI Partners with Multi-Platinum International Superstar Mariah Carey

Chart-Smashing Colors!

OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid SandTM Nail Lacquers

OPI announces the launch of eight new limited edition shades inspired and hand- selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid SandTM lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.

“OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.

“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never- before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”

Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish. Studio Shades include: 

A Butterfly Moment (This sophisticated and frosty tan nude has us all a-flutter)

 Sprung (Fall hopelessly in love with this shimmery copper)

 Pink Yet Lavender (This pink glitter with lavender shimmer has superstar shine!)

 Anti- bleak (This deep, creamy purple will lift your spirits).

Stage Shades include: Stay the Night (Make it last in this matte black with red glints)

 Get Your Number (Wearing this matte blue with sparkles is a great call)

Can’t Let Go (Hold onto this matte purple with dazzling sparkle), 

The Impossible (This matte fuchsia with star confetti will never give up). 

OPI Liquid Sand lacquers should always be worn without top coat.

Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWideTM Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily- pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT MARIAH CAREY

With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push” by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others. Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single "Triumphant (Get ‘Em)," is now available on iTunes. Carey will join the judges’ panel of FOX’s American Idol when the series returns in 2013. 

Nicole by OPI CVS Exclusive Colors

Think Neutral, Not Boring!

Nicole by OPI Launches Seven New Nail Lacquers, Exclusively at CVS

Nicole by OPI announces seven new nail lacquers to be sold exclusively at CVS. With various hues of pink and rose, along with blue, maroon, purple and silver shades, these colors give fingers and toes “new neutrals” to complement the hottest trends for 2013.

 “Nicole by OPI is excited to provide the CVS customer with lacquers that can work with any style – from office formal to soccer practice sporty to date night dressy,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “I consider these lacquers ‘new neutrals’ because they can be worn any day, at any time. In the past, certain shades and textures were considered appropriate only for specific occasions, but now, nothing is taboo when it comes to wearing color.

“The CVS shopper leads a fast-paced lifestyle, but she doesn’t want to sacrifice fashion-forward, stylish colors,” adds Weiss-Fischmann. “When she shops at CVS, she knows she’ll be able to find all of her beauty essentials in one convenient place.”

The seven new lacquers include:

I Sea You and Raise You
       Go for it...this ocean blue is a sure bet.

 

Always a Silver Lining
       This positively-charged silver will keep you feeling optimistic.

Don’t Overpink It

       Trust your instincts...this rosy pink will be perfect on you.

Feeling Grapeful
       Count your blessings...including this yummy purple. 

 

A Pinker Shade of Pale
       The slight blush of this cool pink is just the right touch.

Personally Speaking...
       Between you and me, I look ah-may-zing in this light and airy rose!

Marooned in Paradise
       This deep burgundy could make even a castaway look chic.

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new CVS-exclusive shades will be available November 2012 for $7.99 each at select CVS locations nationwide.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.