Hydrate Skin this Holiday Season!
OPI Introduces Holiday Avojuice Skin Quenchers Hand & Body Lotions in
Vanilla Snowflake and NEW Peppermint Shimmer
This
holiday season, OPI releases Avojuice Skin Quenchers Hand & Body
Lotion in two limited edition scents, Vanilla Snowflake (a blissful blend of sweet vanilla and
buttercream) and new Peppermint Shimmer (a
soft peppermint aroma with a kiss of shimmer). These lotions are
a festive way to keep skin hydrated and healthy during the season’s unforgiving
cold weather with smooth, rich and moisturizing formulas.
Holiday
stress and winter chill can make skin dull and lifeless, but saturating hands
and body with the aloe and avocado extracts in Peppermint Shimmer and Vanilla
Snowflake can rejuvenate and reinvigorate dry skin, making it feel moist
and silky smooth.
“Though the holidays are a festive and joyous time, the winter cold
can be harsh on skin,” said Suzi Weiss-Fischmann, OPI
Executive VP & Artistic Director. “Peppermint
Shimmer and Vanilla Snowflake are
both delicious fragrances, but they are also designed to completely moisturize skin,
leaving hands and body feeling soft and replenished.”
In addition to the regular bottle, both Avojuice lotions will be available in miniature sizes, perfect for stashing
in the car, carrying in a purse, or giving as a stocking-stuffer.
New
OPI Avojuice Skin Quenchers Hand
& Body Lotion in
Peppermint Shimmer and Vanilla
Snowflake will
be available beginning November 2012 at Professional Salons, including Pure
Beauty, Regis, Trade Secret, Ulta, Beauty Brands, Beauty First, Dillard’s, and JCPenney,
for the suggested retail price of $1.95 ($2.50 CAN) for each 1 fl oz and $7.95
($9.95 CAN) for each 6.6 fl oz.
Deck the Halls with Gorgeous Colors!
OPI Releases Two New Limited Edition
Mini Lacquer Sets for Holiday 2012
OPI celebrates this holiday season with two new
mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited
edition Skyfall lacquers, inspired
by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals
and more.
“This holiday season, it’s all about variety! OPI offers a wide array of colors in
glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP
& Artistic Director. “Bond-ettes
offers four of the hottest colors from the new Skyfall collection, while The
Top Ten mini kit features many of OPI’s
greatest hits from over the years. These sets offer new and classic favorites
in a variety of shades, making perfect stocking stuffers for all the special
women in your lives: mothers, daughters, sisters, friends—and don’t forget
about yourself.”
The Bond-ettes mini set features a spectrum
of light to dark shimmers: GoldenEye, The Spy Who Loved Me, Live
and Let Die, and The World is Not Enough. The Top Ten Mini Kit
includes some of OPI’s most well-known colors: Alpine Snow, Bubble
Bath, Tickle My France-y, Kiss Me On My Tulips, Red Lights
Ahead…Where?, Big Apple Red, I’m Not Really a Waitress, You
Don’t Know Jacques!, Vampsterdam, and Lincoln Park After Dark.
As with all OPI nail lacquers, both The
Top Ten and Bond-ettes mini lacquer sets contain no DBP, Toluene, or
Formaldehyde.
These limited edition sets will be available beginning October 2012 at
professional salons, including Beauty Brands, Beauty First, Chatters,
Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. Bond-ettes will be sold for $12.50
($14.95 CAN) suggested retail, and The
Top Ten mini kit will be sold for $24.95 ($29.95 CAN) suggested retail.
Lacquer with Magnetic Appeal!
OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the James Bond Legacy
OPI celebrates the 50th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively.
“For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”
The three Skyfall Magnetic Lacquer Packs include:
Is That Silva?
Don’t mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
Bond…James Bond
Be spied in this elegant gold shimmer.
A diamond pattern forms over this shade.
Morning, Moneypenny
You secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern
To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.
As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $17.50 ($21.95 CAN) suggested retail for each Nail Lacquer pack, including the magnet.
Popular Nail Apps in New Designs!
OPI Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall
OPI adds
four new, limited-edition designs to the Pure
Lacquer Nail App collection, which offers instant, easy-to-apply nail
designs. The precut nail strips are made of 100% real nail lacquer and provide
a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired
by Skyfall include Nice Tux (silver and black glitter zig
zag stripe), Positively Shocking (glittery
gold), Floating Dragon (bright red
crème with black dragon print) and Shaken
Not Stirred (silver with martini glass print).
“We are pleased to expand
our Pure Lacquer Nail App offerings
with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,”
says Suzi Weiss-Fischmann, OPI Executive
VP & Artistic Director. “The popularity of nail design is booming with
both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail
looks, offering long-lasting designs that could not be created by hand.”
To apply, peel off plastic
cover and place Nail Apps on nails, while smoothing down all edges. Each pack
contains 16 strips to ensure perfect sizing for all finger and toe nails. File
the nail edge to remove any strip excess. Pure
Lacquer Nail Apps already contain a base coat and top coat; do not use regular
base or top coat with the strips. Simply remove with an acetone polish remover.
For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.
As with all OPI
nail lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or
Formaldehyde. This limited edition promotion
will be
available beginning October 2012 at Professional Salons,
including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure
Beauty, Regis, Trade Secret, and ULTA, for the suggested retail price of $11.95 suggested retail for each set.
The Golden Touch!
OPI Announces Striking New Limited
Edition Bond-Inspired 18K Gold Leaf Top Coat
OPI has crafted the perfect, decadent
holiday treat - complete with a dash of luxury, a sprinkling of fashion, and
touch of intrigue - to celebrate James
Bond’s Golden Anniversary with the introduction of 18 karat gold leaf top coat
The Man with the Golden Gun. This luminous, rich top coat adds
an additional layer of chic gold leaf texture whether painted over completely
dry OPI nail lacquer or directly to
the nail itself.
Inspired by the world of 007, this stunning, real 18 karat gold
top coat comes packaged in a special limited edition collectable gold bottle
and makes the ultimate holiday gift.
“For 50 years Bond beauties have graced
the big screen with their dazzling looks and opulent style, and gold has always
played a prominent role,” says Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends
time; from the first Bond film to the soon to be released – Skyfall
– Bond Girls have adorned themselves with gold accessories from jewelry and heels
to clutches. This top coat’s radiant hue and stunning 18 karat gold leaf
texture and patterns take accessorizing this holiday season to new heights!”
As with all OPI
nail lacquers, The Man with the Golden Gun contains no DBP, Toluene, or
Formaldehyde, and features OPI’s exclusive ProWide™ Brush for
the ultimate in application.
This limited edition promotion will be available beginning
October 2012 at professional salons, including Beauty Brands, Beauty First,
Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA,
for $30.00 ($37.50 CAN) suggested
retail for each Nail Lacquer.
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
