Friday, September 13, 2013

NY Fashion Week: Londontown in Collaboration with Maki Oh Spring Summer 2014

 The luxurious and natural nail care and color line LONDONTOWN joined fashion designer Maki Oh to create a Fiercely Feminine Nail look for theSpring/Summer 2014 Collection.

Complementing Maki Oh's vision of a woman transitioning from the traditionally feminine role to independence, LONDONTOWN created a nail look to show a woman's strength and ingenuity while maintaining her femininity.  The result, strong feminine shapes, with bold colors and graphic designs.

Using four lakur colors, LONDONTOWN created two distinct runway looks. First, a twist on a classic French manicure.  Classics never go out of style, and an interpretation with acute angles, a deep and sultry red, and an accented ring finger with a black tip, gives the look chic elegance with a strong edge.  To create the design LONDONTOWN started with a clean neutral base and met it with an unyielding oxblood red.

For the second look, LONDONTOWN added a modern, sharp twist.  LONDONTOWN lakur was used to transport the hand indigo-dyed prints from the collection onto the nails, giving the classic woman a modern edge. 

Colors were extremely important to portray the feelings and LONDONTOWN's staple natural nude ("Teatime"), oxblood red ("Guarded Jewel"), fierce black ("Chim Cher-ee") and porcelain white ("Chelsea Porcelain") were all designed to accessorize the season's hottest looks.

Guarded JewelProtected in the Tower of London, the crown jewels are an essence of British culture that merits guarding
TeatimeAfternoon tea is always a comforting time to look forward to during the hectic day
Chim Cher-eeUp until now, Bert was the only sought-after chimney sweep in London
Chelsea PorcelainEngland's most distinguished fine porcelain crafters, held with great esteem and sought after by British nobility

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